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    Extending the Conversation for Strong Relationships

    Tweet I frequently harp about the great race to build numbers in various social media platforms rather than build relationships.  The true benefit of building numbers is really to deepen the pool of searchable connections. These can serve as resources or prospects for the various projects and goals that are part of the overall strategy. After I have built up a firm enough base, I use my research background to mine down to find the handful who I see as mutually beneficial to begin a conversation.  It is the conversation that starts the relationship.

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    Keeping Up with Social Media and ePublishing

    Tweet I was interviewed about publishing an e-book and trends in Social media, including marketing by Joanne Quinn Smith on Techno Granny. Here’s an easy listen to find out my picks for the gurus that have been mentoring me in social media.  Listen on! Brenda’s Interview by Joanne Quinn Smith, Techno Granny

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    Consumer Expectations-Gary Vaynerchuk

    My friends know that I rave about Gary Vaynerchuk. His Crush It is a great read. I love his energy, his earthiness and his drive. He has a great video presence and is right at the top of embracing new technologies that are going to shape our social interactions. hence his release of Crush It as a print, audio, and Vook (video-book). Here is his latest. Enjoy!